The Way Technology Can Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. More than half of entrepreneurs aren’t delighted with the level of communication between groups and over fifty percent of their sales team are similarly not okay with all the support from the marketing teams. The business could extremely hurt if the groups do not get together. There are several office-based activities that could be implemented to curb this. Technology must be deliberated upon.
Communicate and Join forces better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both teams need to collaborate better because they both depend on each other. Marketing teams have all the content that sales team need to close leads. On the other hand, sales staff have all the precious insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It need to be clearly defined, reviewed, monitored and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Build a consistent Buyer journey.
Customers definitely expect a smooth experience from the second they begin searching for a purchase to the time it’s finished. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platform arrive in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.