Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
Increasing your earnings usually means making more money and/or charging more for the product that you have where its value to each of your users become more increased in the current market. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Utilize software escrow so the source code that you have is safe
Software developers are having a hard time deciding if they should be providing each of their clients with their own source code or not. The major problem that developers get to encounter when their source code is given to their clients is the probability of it being posted online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. These things could just take place in the shortest time possible. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. You just have to keep in mind to go for services that are of high quality and are very much reliable.