Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Considered as the introductory means of a company, a website will show what the company has to offer in the market. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
It can also be noted that minimalism is the modern strategy in marketing. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Usually when we mention the word design, there is an image that goes with it. But in 2017, the dynamism is formed when static descriptions are mixed with video.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. A 3D effect is also added to increase in parallax.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.