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Tips for Running a Successful Social Media Campaign

In this digital generation, social media marketing is considered one of the most effective methods of attracting new customers and retaining old ones. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.

If you have a business that you would like to promote through social media marketing, here are tips to help you out:

Start with a plan.

Yes, you need a plan, and you have to start it with a goal. This is the best way to begin any project for that matter. Are you thinking of increasing your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). As soon as you have made and shared your content, you can now engage your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.

Drive your campaign with keywords.

A successful social media marketing campaign is has a lot to do with targeting the right keywords. The good news is, there are tools you can use to help you identify what these keywords are. This will contribute to the success of your overall SEO campaign, which is aimed at exposing you to the relevant audience.

Spend time creating good profiles.

Like many other marketers, you may have taken your social media profiles for granted by not completing them. All your accounts across the different platforms should have an original profile picture (and cover photo if applicable), a well-written bio, a good username, and complete contact information (phone, email, etc.). This will work for search engines as they crawl for search-relevant content on the web, and for your particular audience. Needless to say, a profile that doesn’t make sense to your target demographic is Ineffective.

Make quality and optimized content.

Whether your content is original or curated, it remains king of the web. When you create your own content, that is original; content made by someone else and being shared around online is curated. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).

Hire people.

We all know how big a role social media plays in successful marketing campaigns, but the process requires time – tons of it, in fact. You have a whole business to think about beyond your image on Facebook or Twitter.

This is how hiring a social media optimization company makes sense. This will let you focus on your business, which is really where your strengths are and where you are most needed.