Tips for Running a Successful Social Media Campaign
In this digital generation, social media marketing is considered one of the most effective methods of attracting new customers and retaining old ones. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.
If you have a business that you would like to promote through social media marketing, here are tips to help you out:
Start with a plan.
Yes, you need a plan, and you have to start it with a goal. This is the best way to begin any project for that matter. Are you thinking of increasing your leads? A certain volume of sales? Of course, attaining that goal requires that you know whom you’re addressing yourself to (your audience) and whom you’re up against (your competitor). As soon as you have made and shared your content, you can now engage your audience. Lastly, make sure you review your campaign’s progress using tools, and learn from your weaknesses.
Drive your campaign with keywords.
A successful social media marketing campaign is has a lot to do with targeting the right keywords. The good news is, there are tools you can use to help you identify what these keywords are. This will contribute to the success of your overall SEO campaign, which is aimed at exposing you to the relevant audience.
Spend time creating good profiles.
Like many other marketers, you may have taken your social media profiles for granted by not completing them. All your accounts across the different platforms should have an original profile picture (and cover photo if applicable), a well-written bio, a good username, and complete contact information (phone, email, etc.). This will work for search engines … Read More..Read More →